digital marketing

How do I implement remarketing?

If you have ever went to a site, left the site to go to another site and saw an advertisement for the site you just left – you’ve experienced remarketing. Here is a visual representation of display remarketing.

remarketing
Source: Wordstream

I can’t say enough about display remarketing on keeping your brand/business top of mind when the consumer is in the buying funnel. They could go to competitor sties, but they keep seeing your ad to remind them of our great your company is. So how do you implement this?

The best way and least expensive way to do this is through Google AdWords. But you can also do remarketing on Facebook and Instagram (I know for the fitness people those platforms are important).

Step one: Create a remarketing tag in the platform you want to use.

Step two: Create your audiences based on your buying cycle. Audiences can be people that visited in the last 3 days but did not purchase or people that have bought in the last 90 days but have yet to return to the site in 60 days.

Step three: Create your ad. Whatever platform you are using, there are different specs for each ad. Make sure you know the specs before you create the ad. Having to go back and re-edit is a pain!

Step four: Create your campaign with the ad and target the right audience.

If you need help with remarketing – I’d be more than happy to help you out. Fill out the form below!

mom, Uncategorized

Becoming A Mom

I became a mom in 2012 when I gave birth to my first son Aiden.

I grew up with in a house full of nurses. My dad was an operating room nurse, and my mom was a labor and delivery nurse. With parents in health field – and a mom specializing in labor and delivery, I figured I would have it pretty easy when it came time to have a baby.

I distinctly remember finding out I was pregnant and a rush of fear came to me. At the time, I lived in El Paso, 1,500 miles away from my parents in Atlanta. All my comfort in knowing my mom would be around to help me figure out pregnancy and labor and being a first time mom was gone. I downloaded the Baby Center App and read everything I could about being pregnant. I would ask myself so many questions like:

  • Can I eat salmon while pregnant?
  • What happens if I miss a prenatal vitamin?
  • Can I continue to exercise?
  • Is it okay to fly?

I also had a bunch of thoughts of what it would be like after pregnancy. Just a few here:

  • I’m so uncomfortable with this big belly. I bet that after birth,
    I’ll be back to normal right away.
  • I can’t wait to sleep on my stomach!
  • My baby will be the easiest baby ever. He is so calm in my belly so he has to be like that when he is out.

When it came down to it, I thought that once I delivered Aiden, it would be so much easier – shake my head at my first time mom thoughts. Here’s what really happened:

  • What, I have to breast feed, and I’ve gained 70 lbs. My body is still not mine.
  • Sleep? What is sleep? This child wakes up ever 2 hours.
  • Get off my boob, stop crying, go to sleep.

To all my mommies out there, this is real life.